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About Aubade

Aubade Autumn-Winter 2009

Aubade Autumn-Winter 2009

With product innovations that have marked the
history of lingerie, Aubade continues its traditions
of quality and refinement, producing world class
products that embody seduction and compliment
the female form. Aubade brings you seductive style
and glamour for every occastion. Each Aubade bra
is cut piece by piece, with hand finishing, and
seamed reinforcement; all at an accessible price.

LESSONS IN SEDUCTION…
The History of Aubade:
Over 100 years ago, in 1875, Aubade got its start
as a company specializing in orthopedic corsets.
It took fifty more years for Aubade’s legendary
combination of style, fit and fashion to be born. As
we begin a new century, Aubade remains one of
the premiere high-fashion lingerie producers in
the world.

Spring-Summer 2009

Spring-Summer 2009

THE AUBADE DIFFERENCE
The Aubade brand name has been built over
decades to become a legend. And a legend does
not live with a compromise. Aubade holds firm to
the tradition of fine French lingerie.

All laces are Leavers from Calais and each piece
of lace is cut by hand. Each stitch, every seam is
carefully reinforced. With an unflinching respect for
hand-crafted detail, every Aubade bra is a unique
work of art.

AUBADE QUALITY
Aubade is created in France, not in a third-world
sweatshop, using extremely modern, high-tech

manufacturing processes. Yet, the finest work is still done by hand. Up to 15 different fabrics in each bra. 20 separate assembly processes in every bra.


Timeless collections

Timeless collections

Tiny 5mm difference between sizes.
Hand-cut laces and hand finishing.
Intensive product design and evaluation.
Consumer wear tests.

AUBADE MILESTONES
1875 – “Desperately seeking the hourglass
silhouette…” Doctor Bernard creates
Bernard et Cie in 1875 and specializes
in medical corsets
1949 – Claude pasquier joins Bernard et Cie
1958 – The Aubade lingerie brand is born
Pioneers in the world of Lingerie, Aubade
has widely contributed product develop-
ments such as:
1963 – Fist use of color, matching sets and prints
sporting original motifs
1972 – Invention of the backless and strapless bra
1974 – Invention of the front-fastening (front closure) bra
1975 – Invention of suspender belt bikini brief
1976 – The first eyelet embroidery
1979 – Invention of the Tanga
1992 – Launch of the “Lessons of Seduction”
advertising campaign